Privacy Policy

This Privacy Policy describes how www.totsontrend.com.au (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

This Privacy Policy is intended to comply with the Australian Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), where applicable.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, “Personal Information” means information that can identify an individual.

Device Information

Examples of Personal Information collected:

  • web browser version

  • IP address

  • time zone

  • cookie information

  • products viewed

  • search terms

  • interaction with our website

Purpose of collection:

  • to load the Site accurately for you;

  • improve website functionality;

  • perform analytics;

  • improve advertising performance and customer experience.

Source of collection:
Collected automatically using cookies, pixels, web beacons, tags, and similar technologies.

Disclosure for a business purpose:
Shared with Shopify and trusted analytics and advertising providers.

Order Information

Examples of Personal Information collected:

  • name

  • billing address

  • shipping address

  • payment information

  • email address

  • phone number

Purpose of collection:

  • to fulfil orders;

  • process payments;

  • arrange shipping;

  • provide invoices and confirmations;

  • communicate with you;

  • detect fraud;

  • provide marketing and promotional communications where permitted.

Disclosure for a business purpose:
Shared with Shopify, shipping providers, payment gateways, and marketing or advertising partners where necessary.

Customer Support Information

When you contact us, we may collect additional information related to your enquiry to assist with customer support.

Minors

We do not intentionally collect Personal Information from children. If you believe your child has provided us with Personal Information, please contact us so we can remove the information.

Sharing Personal Information

We share your Personal Information with service providers to help us operate our business and fulfil our services, including:

  • Shopify

  • payment processors

  • shipping and fulfilment providers

  • analytics providers

  • advertising and marketing partners

We may also share information:

  • to comply with legal obligations;

  • to respond to lawful requests;

  • to protect our rights and prevent fraud.

You can read more about Shopify’s privacy practices at:
https://www.shopify.com/legal/privacy

Advertising, Analytics & Remarketing

We may use third-party advertising and analytics services, including Google, Meta (Facebook & Instagram), TikTok, Pinterest, and similar advertising platforms.

These services may use cookies, pixels, tags, device identifiers, and similar technologies to:

  • understand website usage;

  • analyse purchases and browsing behaviour;

  • improve advertising performance;

  • provide personalised advertisements;

  • measure conversions and campaign effectiveness.

Google Ads, Customer Match & Enhanced Conversions

We may use Google Ads services including:

  • Remarketing

  • Customer Match

  • Enhanced Conversions

  • Google Analytics

As part of these services, customer information such as email addresses, phone numbers, names, addresses, and purchase information may be securely shared with Google in a hashed or encrypted format to:

  • measure advertising effectiveness;

  • improve conversion tracking accuracy;

  • create advertising audiences;

  • optimise campaigns;

  • provide relevant advertising.

Google may use this information in accordance with its own privacy policies and advertising terms.

Meta & Social Advertising

We may also use advertising technologies provided by Meta (Facebook & Instagram), TikTok, Pinterest, and other social media platforms to:

  • show personalised advertisements;

  • create remarketing audiences;

  • measure advertising effectiveness;

  • improve our marketing campaigns.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • remember preferences;

  • improve website functionality;

  • understand customer behaviour;

  • personalise content and advertising;

  • measure marketing effectiveness.

You can control cookies through your browser settings.

You can also manage advertising preferences through:

You can opt out of targeted advertising via:

Using Personal Information

We use your Personal Information to:

  • provide products and services;

  • process payments;

  • fulfil orders;

  • provide customer support;

  • communicate with you;

  • send marketing communications;

  • improve our products, website, and advertising;

  • prevent fraud and security issues.

Data Retention

We retain your Personal Information for as long as necessary to provide our services, fulfil orders, comply with legal obligations, resolve disputes, and enforce our agreements.

You may request deletion of your Personal Information at any time, subject to any legal, accounting, tax, or regulatory requirements requiring us to retain certain information.

Your Rights

Under applicable privacy laws, including the Australian Privacy Act 1988 (Cth), you may have rights to:

  • access your personal information;

  • correct inaccurate information;

  • request deletion of your information;

  • object to certain uses of your data;

  • unsubscribe from marketing communications.

To exercise these rights, contact us using the details below.

International Transfers

Your information may be processed outside Australia, including in the United States, Canada, Ireland, or other countries where our service providers operate.

Security

We take reasonable steps to protect your Personal Information from misuse, interference, loss, unauthorised access, modification, or disclosure.

However, no internet transmission or electronic storage system is completely secure.

Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact us at:

sales@totsontrend.com.au

Tots On Trend
Australia